New Whataburger Rewards Program Unlocks Menu, Lets Customers Earn More on Purchases

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# New Whataburger Rewards Program Unlocks Menu, Lets Customers Earn More on Purchases

February

14,

2023

\|

08:12 AM

America/Chicago

Ever wished you could use your Whataburger rewards to get a hot, fresh Whataburger or made-to-order Spicy Chicken Sandwich? How about an All-Time Favorite?

Fans asked, and Whataburger answered with a new points-based rewards program that lets guests redeem rewards to get just about everything on the menu – not just the handful of items that could be redeemed in the old program. With the new program, customers earn 10 points for every $1 they spend. That’s more rewards per dollars spent, on average, than in the visit-based program it replaced.

Rewards and visits that customers had earned in the previous program were automatically converted to points, and 500 points were added to all three million active Whataburger rewards accounts.

“The top requests we heard from rewards customers were to give them rewards aligned with how much they purchase and to let them get their favorite menu items with the rewards they earn,” said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. “The new Whataburger rewards program does just that – it gives them more.”

The new app works just like the old one. You can you skip the line and order ahead or scan your barcode at the register to earn rewards. Redeeming rewards is as easy as tapping rewards in the app and selecting items.

[Sign Up for Rewards\\
opens in new window](https://whataburger.com/rewards)

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ABOUT WHATABURGER

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at [stories.whataburger.com](https://stories.whataburger.com/).

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