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# Stored Value and Loyalty
Place branded currency into your customers’ wallets to drive customer acquisition, retention, and loyalty.
[Contact Us](https://www.carat.fiserv.com/en-us/contact/?utm_campaign=gift_content)
### Across industries, some of the world’s largest businesses tap into our gift and loyalty expertise
## Consumers are using gift cards to shop smarter
74%
of consumers have taken advantage of a gift card loyalty incentive.1
1 in 3
consumers prefer gift cards for day-to-day essential items over luxury items.1
71%
of consumers have downloaded a merchant app to manage loyalty rewards, gift cards and more.1
### More than a gift
Whether you want to reach customers across town or across the globe, our alternative payment solutions help you sell and accept digital and physical gift cards in-store, online, or in-app to create a seamless customer shopping experience.
[Get started today ›](https://www.carat.fiserv.com/en-us/contact/?utm_campaign=gift_content)
Grow your business
Strengthen the relationship between your brand and your customers while driving business revenue.
Engage more customers
Acquire, retain, and motivate customers to buy from your brand.
Build loyalty and brand
Drive customer loyalty, increase brand awareness, and generate new sales.
Protect your business
Multi-layered fraud protection and data security tools built right into our transaction processing platform.
Gain operational efficiencies
Simplify, integrate, and automate your reporting, monitoring, and alert functions.
Accelerate innovations
Create new ways to engage your customers with modern alternative payment solutions.
## Why work with us?
As an industry leader, we provide the global scale to keep up with your growth, a trusted platform to ensure your transactions are secure, and the experience to create innovative solutions with a single purpose — to grow your business.
## 60+
* * *
countries with coverage
for gift card processing2
## 25+
* * *
years of industry experience2
## 12.5B
* * *
transactions processed annually
with 100% uptime, 1.5 billion
peak season transactions2
### Ideas and inspiration
[\\
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Consumer Survey\\
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**How gift cards drive employee productivity and retention**](https://www.carat.fiserv.com/content/dam/carat/us/en/pdf/q4-2024-gift-card-gauge.pdf)
[\\
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Consumer Survey\\
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**Consumers expect another expensive holiday season**](https://www.carat.fiserv.com/content/dam/carat/us/en/pdf/q3-2024-gift-card-gauge.pdf)
[\\
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Buyers Survey\\
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**The trends and preferences of corporate prepaid incentive program leaders**](https://www.carat.fiserv.com/content/dam/carat/us/en/pdf/Carat%20from%20Fiserv%20-%20Corporate%20Buyer%20Insights%20Survey%20.pdf)
[\\
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Consumer Survey\\
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**Consumer's top priorities for 2025 gift cards: speed, convenience, and security**](https://www.carat.fiserv.com/content/dam/carat/us/en/pdf/annual-prepaid-consumer-insights-survey-2025.pdf)
[\\
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Podcast\\
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**It’s a gift: the hidden benefits of prepaid cards**](https://www.paymentsjournal.com/its-a-gift-the-hidden-benefits-of-prepaid-cards/)
[\\
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Podcast\\
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**Prepaid-powered loyalty programs drive customer engagement for merchants**](https://www.paymentsjournal.com/prepaid-powered-loyalty-programs-drive-customer-engagement-for-merchants/)
## Tell us your vision and we'll bring the solution
We will work with you to understand your business needs and show you how to best leverage our solutions to make your vision a reality.
[Contact us](https://www.carat.fiserv.com/en-us/contact/?utm_campaign=gift_content)
Sources: 1. Fiserv proprietary consumer insights survey 2. Fiserv internal data
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